Microsoft spent a good chunk of its pre-E3 conference talking about new “apps” and services being added to Xbox Live. Newly announced entertainment partners include Nickelodeon, Paramount, Machinima and Univision, which will all be out by the end of the year.
Xbox will also see expanded sports offerings, including NBA and NHL. The 360’s ESPN app will also be expanded to feature 24/7 content from ESPN, ESPN2, and ESPN U.
Major Nelson has also posted a full list of entertainment offerings coming to Xbox Live, including many not shown during the conference.